Telstra Corporation Ltd (ASX: TLS) has stopped live streaming of NRL and AFL games, in a major change to its sports and entertainment strategy.
For the last 9 years, the telco had owned the mobile streaming rights to the two most popular football codes in Australia. It was used as a major lure to attract customers to the telco.
But now that responsibility will shift to Kayo, where Telstra clients will be offered a discounted subscription.
The move also means Telstra will no longer bid for sports broadcast rights.
“While Live Pass has provided a great sporting experience over the years, we are replacing it with Kayo, which has quickly become the premium sports streaming service in Australia, and we’re excited to provide an…
Warren Ruth is still early into his career as tech and digital marketing reporter but has already had his work published in many major publications including JoyStiq and Android Authority. In regards to academics, Warren earned a degree in business from CSUF. Warren has a passion for emerging technology and covers upcoming products and breakthroughs in science and tech.